In an internal note, the tech giant stated that it believes “in-person collaboration is essential to our culture and our future”.
Tech giant Apple has shared that it won’t be changing tact when it comes to its new hybrid work model which will require most employees to return to the workplace three days a week from September.
The firm shared that fully remote positions will also be extremely limited at the company.
In a video recording obtained by The Verge, Deirdre O’Brien, senior vice president of retail and people at Apple, stated: “We believe that in-person collaboration is essential to our culture and our future.
“If we take a moment to reflect on our unbelievable product launches this past year, the products and the launch execution were built upon the base of years of work that we did when we were all together in-person.”
This announcement comes after employees at the business wrote a letter stating that some employees had been forced to quit following Apple CEO Tim Cook’s email which told staff a month ago about the plans for the hybrid work model.
The letter implored Cook to change his mind about the decision, asking that all teams should be given the option to work remotely.
It read: “Without the inclusivity that flexibility brings, many of us feel we have to choose between either a combination of our families, our wellbeing, and being empowered to do our best work, or being a part of Apple.”
This new enforcement will likely cause friction among the workforce at Apple, due to the freedom employees have been given over the past year to work remotely, as it has already forced some staff to resign from their positions as mentioned in the employees’ letter.
Plus, with McKinsey data from April this year stating that 52% of workers would prefer a more flexible working model post-pandemic, it will come as no surprise to hear that Apple workers are against the firm’s new hybrid model.
Employers embracing flexibility
Despite Apple’s decision to reduce flexibility within the workforce, other employers have opted to embrace this way of working and are giving staff greater autonomy over where and when they work.
Social media giants Twitter and Facebook have told staff that they can work remotely forever, while building society Nationwide is shifting to a hybrid model with the majority of staff able to work from home indefinitely.
Elsewhere, Salesforce has declared the 9-to-5 workday as dead and is offering employees three options. These include flex (only in the office one to three days a week), fully remote and office-based.