Matt CameronWhy allyship and belonging must be at the heart of modern work

By any measure, the world of work is changing at a pace few could have imagined a generation ago. The forces of globalisation, technology, and shifting social expectations have upended the old certainties. In this new landscape, the question for leaders is not whether to adapt, but how. The answer, I believe, lies in a simple but profound truth: the power of allyship and belonging.
The latest research from LGBT Great and the Allied People Group, drawing on the voices of over 2,500 professionals worldwide, makes the case with clarity and conviction. Allyship is not a “nice to have” or a box to be ticked. It is, in fact, the engine of organisational success. When people feel they belong, when they know their colleagues will stand up for them, they do not merely survive, they thrive. And when talent thrives, so too do the organisations that depend on them.
This is not just a matter of social justice, important though that is. It is a matter of hard-headed business sense. The evidence is overwhelming: cultures of allyship and belonging drive higher morale, greater psychological safety, and improved performance. They foster innovation, collaboration, and loyalty. In a world where talent is the ultimate competitive advantage, these are not optional extras, they are the very foundation of success.
But what does successful allyship look like in practice? The report is replete with examples. Consider the manager who, noticing a colleague repeatedly interrupted in meetings, made a point of redirecting the conversation to ensure every voice was heard. Or the executive who, rather than simply endorsing inclusion from the side-lines, actively sponsored talent for high-profile projects, ensuring that opportunity was not just promised but delivered.
In another case, a team leader introduced regular storytelling sessions, inviting colleagues to share their lived experiences. The result was a palpable increase in empathy, trust, and team cohesion.
There are also stories of allyship at scale. One organisation, recognising the power of visible leadership, launched an internal campaign where senior leaders publicly shared their own journeys and struggles as professionals, acknowledging what they had learned, where they had stumbled, and why the journey mattered. This transparency inspired others to step forward, closing the gap between intention and action.
Of course, there are challenges. There will be those who see allyship as a zero-sum game, who fear that supporting one group means disadvantaging another. But the truth is the opposite. Allyship, properly understood, is about lifting everyone. It is about creating workplaces where difference is not merely tolerated, but celebrated; where every individual is empowered to give their best.
The task for leaders is to make allyship a core skill, not just for the few, but for all. This is not just the right thing to do, it is the smart thing to do. The future belongs to those who can harness the full potential of their people. And that, in the end, is the power of allyship and belonging.