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Becky Pugh

Becky Pugh

Director
RPZ

Recent Articles

The 30-Second Test

The 30-Second Test

Your real employer brand lives in what employees say off-script. The 30-second test reveals if your EVP creates clarity, pride, or confusion.
The four pillars that make a Reward Value Proposition resonate

The four pillars that make a Reward Value Proposition resonate

Most organisations already communicate reward. The problem is how. Pay tables. Benefits lists. Policy documents. All accurate. All necessary. And all strangely forgettable. That’s because lists inform, but they don’t persuade.

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